This policy explains how Finance Wise Accounting Ltd uses cookies and similar technologies on this website.
What are cookies?
Cookies are small text files that a website places on your device. They are widely used to make websites work, or work more efficiently, and to give information to the site owner.
The cookies we use
We use two kinds: cookies that are strictly necessary, which are always on, and analytics cookies, which are set only if you agree to them.
Strictly necessary
These make the website work securely and remember the choice you make in our cookie banner. The site cannot work properly without them, so they do not need your consent. Your cookie choice itself is kept in your browser’s local storage under the name fw-cookies-v2; it is not a cookie and is never sent to us.
Analytics — only with your consent
If you choose “Accept all”, we use Google Analytics 4, provided by Google, to understand how visitors use the site — which pages are read, how people arrive and what kind of device they use — so that we can improve it. Google Analytics does not log or store IP addresses. If you choose “Essential only”, or close the banner, none of these cookies is set: the Google tag still runs, but in a restricted mode in which it stores nothing on your device and sends Google only limited, cookieless signals that do not identify you.
- _ga — distinguishes one visitor from another. Expires after 2 years.
- _ga_QLEHEHS4CL — keeps track of the current visit. Expires after 2 years.
Changing your choice
You can change your mind at any time by selecting “Cookie settings” at the foot of any page. If you withdraw your consent, Google Analytics returns to that restricted mode and its cookies are deleted from this site.
Third-party links
Some pages link to external websites, for example GOV.UK or HMRC. If you follow those links, that site’s own cookie and privacy policies apply.
Managing cookies in your browser
You can also control or delete cookies through your browser settings, and set most browsers to block them. Blocking strictly necessary cookies may affect how parts of this site work. For more on how we handle your personal data, please see our Privacy policy.
Changes to this policy
We may update this policy from time to time. Any changes will be posted on this page. This version was last updated on 30 September 2026.